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Every week someone asks me, “What’s your favorite ETF?”
My answer usually surprises them…
I don’t buy ETFs. I hire them.
One of the biggest mistakes investors make is expecting one ETF to do everything. Grow wealth. Produce income. Beat the market. Protect against downturns. That’s not how I build a retirement portfolio.
In this video, I introduce the philosophy behind my investing approach and walk you through my complete retirement team. Every ETF in my portfolio has a specific job, from building long-term wealth to generating the retirement paycheck I’ll eventually live on.
You’ll also get a first look at the Simply Money Investing System
and how the Portfolio Planner, DRIP Score, Retirement Stress Test, and Portfolio Manager work together to help me make investment decisions based on purpose—not emotion.
If you’ve ever wondered:
Why I own so many ETFs
How I decide what to buy next
Why I don’t compare SCHD to CHPY
How I build a retirement portfolio with purpose
…this video is for you.
In this video:
Why every ETF needs a clearly defined job
The four departments of my retirement team
My ETF allocations by purpose
How I evaluate new ETFs before adding them
The philosophy behind the Simply Money Investing System
Remember…
Every ETF has a job. Every job has a purpose.
If you enjoy videos focused on retirement income, dividend investing, ETFs, and building a purpose-driven portfolio, consider subscribing and joining the Simply Money community.
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00:00 – Stop Asking “What’s the Best ETF?”
00:45 – Why I Hire ETFs Instead of Buying Them
02:11 – 
Foundation Team
03:28 – 
Future Team
05:21 – 
Income Builder Team
06:07 – 
Retirement Paycheck Team
08:12 – Why Every ETF Has a Different Job
10:15 – Introducing the Simply Money Portfolio Planner
12:00 – How I Evaluate New Team Members
13:30 – Building the Right Retirement Team
15:20 – The Simply Money Investing Philosophy
15:47 – Every ETF Has a Job. Every Job Has a Purpose.
_________
Welcome to Simply Money — your source for ETF investing, dividend income, passive income, retirement planning, and financial freedom.
I break down real-world investing strategies using data, portfolio analysis, backtesting, and income projections to help you make smarter financial decisions.
On this channel you’ll learn:
• ETF Investing Strategies
• Dividend Income & Passive Income
• Covered Call ETFs & High-Yield Investing
• Monthly Income Portfolios
• Retirement Income Planning
• Growth vs Income Investing
• Dividend Growth & Yield on Cost
• Portfolio Analysis & ETF Comparisons
• DRIP Strategies & Income Reinvestment
• Financial Independence & Wealth Building
Featured investments include SCHD, SCHG, JEPI, JEPQ, SPYI, QQQI, CHPY, IWMI, GPIQ, GPIX, and other dividend and income-focused ETFs.
Simply Money Investing Tools
• Simply Money DRIP Score
• Simply Money Portfolio Planner
• Simply Money Retirement Stress Test
• Income Forecast & Income Tracker
• Dividend & Portfolio Analysis Tools
Get access here:
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